All of our products are cruelty-free, and most are vegan. We're currently in a transitional period, and are moving to become a fully vegan brand.
Some products contain animal-derived ingredients, like milk enzymes or honey. Products with these ingredients will be phased out and replaced with vegan alternatives in the coming year. Stay tuned for amazing new, effective products from 100% PURE®!
All ingredients are listed on each product page, and under the "details" section, we list if the product is vegetarian or vegan. Transparency is important to us!