Is 100% PURE vegan and cruelty-free?

All of our products are cruelty-free, and most are vegan. We're currently in a transitional phase and are moving to become a fully vegan brand. 

Some products contain animal-derived ingredients, like milk enzymes, beeswax, or honey. Products with these ingredients will be phased out and replaced with vegan alternatives in the future. 

All ingredients are listed on each product page. We don't hide animal-derived products, so it'll be very easy to see if a product is vegan or not. 

Our website is currently being updated. There are two different locations you can find the "vegan" or "vegetarian" specification.

1) Updated product pages have new icons listed under the product name. Here's an example:

2) "Old-style" product pages list "vegan" under the Details section. Click the section to expand. Here's an example: