Why are antioxidants important in skincare?

Antioxidants are key ingredients in each 100% PURE® formula.They protect the body and skin from damage caused by harmful molecules called free radicals. Many experts have linked free radicals to disease and skin damage, so we need to take every step to avoid and remove free radicals from our system! Every day, our skin is exposed to the most common sources of free radicals in the environment— UVA/UVB rays from the sun, pesticides, synthetic chemicals, smog, smoke, cigarettes, and more. Your skin is your largest organ! Take care of it.

By topically applying products that are high in antioxidants, you're reversing the signs of aging and fending off free radicals in the environment. Here are 5 key benefits that antioxidant-rich products will provide your skin:

1. Anti-inflammation
2. Skin firming
3. Anti-aging
4. Reduced appearance of scars
5. Sun damage and hyperpigmentation repair

Here are a few of the most potent antioxidant ingredients we use in our 100% PURE line:

1. Vitamin C
2. Vitamin E 
3. Resveratrol
4. Coenzyme Q10 (CoQ10)
5. Retinol
6. Green Tea
7. Acerola Cherry 
8. Pomegranate Seed Oil
9. Goji Berries
10. Turmeric
11. Cocoa
12. Carrot
13. Tomato
14. Broccoli
15. Grapes