100% PURE® formulas are never tested on animals. We batch-test each raw ingredient to make sure that there are absolutely no chemicals or pesticides. Then we verify that each ingredient works cohesively with the other ingredients formulating the product. The final formula is tested on human subjects by performing a ‘scratch test’ to ensure that our formulas are gentle and non-irritating.Lastly, the final formula is tested to verify it will not degrade the packaging/vessel.
Every batch of our sunblock is tested by a third party lab to ensure a minimum stated SPF.